Archive
Subliminal QR Codes in the ‘Branded” Trailer
My son sent me this link via facebook tonight and simply said “now this movie….. looks awesome! I think you might like this one."
He was right, but probably not in the way that he was thinking. Because the first thing I saw was all of the QR Codes that kept popping up throughout it. I immediately started capturing screenshots and tried some of them and I was surprised by just how much thought has gone into this campaign.
This is a great example of how good QR Codes can be.
See for yourself.
These are the screenshots that I captured. I hope I have them all but there may be more. Click on each one to enlarge and try them out on your mobile. Even try the one on the angle in the 4th screen capture.
Let me know what you think. 
Nike’s latest “Find your greatness" campaign
One of the best messages you can create is one that inspires people to act on their dreams.
And that is just what Nike have achieved with their latest “Find your greatness” campaign.
There’s no toned, hot bodies showing us the desired end product of our intense hard labour.
Simply the inspirational footage of someone actually doing what it takes. Someone who is probably the furthest person you would think would inspire you to act. But that’s why it works.
Because if Nathan Sorrell, an an overweight pre-teenager from London, Ohio can – you can.
There are no excuses!
Go and become magnificent in whatever you put your mind to Nathan, and may we also do the same because of you.
Greatness.
It’s just something we made up.
Somehow we’ve come to believe that greatness is a gift.
Reserved for a chosen few.
The prodigies.
The superstars.
And the rest of us can only stand by watching.
You can forget that!
Greatness is not some rare DNA strand.
It’s not some precious thing.
Greatness is no more unique to us than breathing.
We’re all capable of it.
All of us.
Nike’s lead agency is Wieden + Kennedy.
This is wrong!!!
Here’s a footpath sign I saw outside a bar in Christchurch (excuse the low resolution, I was driving past at the time – click on it to see a larger version).
Rehab IS FOR Quiters (yes it was misspelled).
Horrible on so many levels!
What colour do you want?
What message is your company or organisations logo sending to the market, based purely on its colour?
Here are two infographics and two charts to help. Click on each one to see a larger version.
The psychology of colour
The emotions of colour
How do colours affect purchases?
Colours in branding
Create a homepage in a minute
http://flavors.me/ is a great place to go to to create a homepage about yourself.
- It takes just minutes to make your very own personal homepage.
- Stitch together all your content from around the web into one place.
- Customize layout, background, fonts and colours in real-time.
- The system is simple, but the possibilities are endless.
Coca-Cola Plant Billboard Absorbs Air Pollution
source: http://www.huffingtonpost.com/2011/06/28/coca-cola-plant-billboard_n_886192.html
Together with the World Wildlife Federation, on June 23 Coca-Cola unveiled a billboard in the Philippines that’s actually good for the city it inhabits.
The 60 x 60 foot living billboard in Manila is made of thousands of Fukien tea plants surrounding the iconic curvy shape of a silver Coke bottle. The project with the CO2-eating plants was created in conjunction with Coca-Cola Philippines’ Live Positively sustainability program.
Pots made from recycled bottles contain the 3,600 trees, which live off a mixture of organic fertilizers. Though they are currently in the first stages of growth, the plants are expected to grow quickly, completely taking over the billboard surface, absorbing a total of 46,800 pounds of carbon dioxide from the atmosphere.
Previously, a similar project by Tropicana took to France with billboards powered entirely by oranges for it’s Energie Naturelle campaign.
What do you think: An awesome and creative effort, or too small of a step toward sustainability? Let us know in the comments.
Logo Designs
I love clever logo designs, and I also love boredpanda.com
Here are three bored panda articles on clever logos and logo evolution.
30 Clever Logos With Hidden Symbolism
The Brand Gap
Here’s a very good slideshare presentation about Branding – what it isn’t, what it is (which may surprise some people) and how you can tap into it in ways you might not have thought of before. Highly recommended!
marketing voyeur 