Archive
Subliminal QR Codes in the ‘Branded” Trailer
My son sent me this link via facebook tonight and simply said “now this movie….. looks awesome! I think you might like this one."
He was right, but probably not in the way that he was thinking. Because the first thing I saw was all of the QR Codes that kept popping up throughout it. I immediately started capturing screenshots and tried some of them and I was surprised by just how much thought has gone into this campaign.
This is a great example of how good QR Codes can be.
See for yourself.
These are the screenshots that I captured. I hope I have them all but there may be more. Click on each one to enlarge and try them out on your mobile. Even try the one on the angle in the 4th screen capture.
Let me know what you think. 
“Push to add drama”
To launch the high quality TV channel TNT in Belgium a big red push button was placed in an average Flemish square of an average Flemish town. A sign with the text "Push to add drama" invited people to use the button. Discover what happened…
Advert: The Great Wine Depression
A brilliant beer ad from New Zealand! I must buy some beer!
Double QR Code Campaign
Scandinavian Airlines created this “2 for 1 offer it takes 2 to see” QR Code campaign after research showed that couples tend to book their trips when they are physically next to each other.
100,000 emails were sent containing two QR Codes resolving to different videos, one left and one right of a split screen (video below). Only by combining the videos did the offer make sense and the full promotional code then revealed.
Every available ticket was sold during the week long campaign and as a promotional QR Code technique I think there are definitely possibilities for developing this idea further.
Source: 2d code
Create a homepage in a minute
http://flavors.me/ is a great place to go to to create a homepage about yourself.
- It takes just minutes to make your very own personal homepage.
- Stitch together all your content from around the web into one place.
- Customize layout, background, fonts and colours in real-time.
- The system is simple, but the possibilities are endless.
HOW TO: Use Your Social Media Skills to Earn Extra Money
Full credit goes to Mashable for this article – http://mashable.com/2011/09/02/social-media-consulting/
Alexis Grant is a journalist and social media strategist. She tweets as @alexisgrant and recently launched an e-guide, How to Build a Part-Time Social Media Business.
Inside the social media bubble, it seems like everyone knows how to use Twitter, Facebook and Google+. But the truth is, while most businesses and organizations realize they would benefit from having an online community, many don’t know how to grow one or lack the time to do it.
If you’re awesome with online tools, this is a huge opportunity. Whether you already have a job and want to earn some cash on the side, or need a stop-gap income while you look for the right position, this demand for social media help can work in your favour — if you’re bold enough to step up to the plate.
Click the link at the very top or the image below to read the full article. There are extremely clever examples here.
Also click the link How to Build a Part-Time Social Media Business to buy her e-guide. If you’re serious about building a social media business this will very likely be worth your while.
Memorable Advertising
Now this is memorable!
- Is it wrong? YES.
- Would you think of these two ladies when you went to buy your fireworks? YES
They’re probably squillionaires by now!
A news report was made about them, and yes they’re doing all right – sales have doubled since this campaign went to air 5 years ago.
What is your business doing to stand out from the competition?
marketing voyeur 